David Hasselhoff Is ‘Thirsty for Love,’ Iced Coffee + Cheese in His New Viral Commercial [VIDEO]

David Hasselhoff is in a viral video, but this time no booze or cheeseburgers are involved. Instead, the former 'Baywatch' star is shilling iced coffee -- and in this case, the humor is deliberate.

Hasselhoof hang glides, surfs and cruises around with a 99-cent chain and a huge cup of iced coffee from a certain Cumberland Farms. He also shows off his chest, his tan and his pipes, belting his heart out like only his German fans could possibly appreciate.