Former Bachelor Chris Soules Sues FarmersOnly.com
Iowa farmer and former Bachelor Chris Soules is suing a dating website for farmers using his persona for marketing without permission.
The website did not specifically use Soules' face in their marketing. It did, however, a blurred image of a cowboy in front of the Hollywood sign in a commercial and may have been referencing his failed relationship with Whitney Bischoff when they talked about a man on TV who picked a city girl, Soules believes.
Soules proposed to Bischoff at the end of the show, but they ended their engagement just 6 months later.
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Soules, who remains a bachelor, claims the ad was describing him when they said, with the site's help, the farmer in question could land a country girl to better suit his lifestyle.
FarmersOnly.com has 2 million members. Its tagline reads, "City folks just don't get it."