Say “What!?”- Arrive Half Naked, Leave Fully Dressed [POLL]

This story is a little old but interesting non-the less.

I think that this may be one of the most creative selling campaign that I have seen in a while. Desigual, a Spanish fashion Brand, launched the arrive half naked, leave fully dressed campaign in Berlin and it was a huge success. How it worked is exactly how the title sounds. Men and women would show up in nothing but their underwear and get discounts on clothes in the store.

Huge crowds lined up to take advantage of this great deal and the first 100 people got free clothes while everybody in line got a goody bag.

As you can imagine, people in thier underwear is kind of a distraction, especailly to drivers so the store had to be shut down 30 min early.

Similar campaigns were planned for stores in New York, Stockholm, London, Amsterdam, Prague and Madrid. See PHOTOS HERE