New Belgium Announces Partnership With Brooklyn Bicycle Company
Ever see those sweet New Belgium bikes cruising around town? A lot of those were created in partnership with bike companies Schwinn, Electra, Felt, Spot, and most recently, Detroit Bikes-- but things are changing over at the Mothership.
New Belgium announced yesterday that their next batch of custom cruisers (which are awarded to employee-owners after one year of working with the brewery) will be made by Brooklyn Bicycle Co.
Here's a sneak peek of 2019's bike design:
In a press release, New Belgium spokesperson Michael Craft said, "We believe that every good adventure begins with a bicycle ride and ends with a pint of beer. As we learned more about Brooklyn Bicycle’s ethos of being purposeful and witnessed the attention to detail they put into their craft, there was a natural synergy."
Sounds like a match made in heaven. We can't wait to see these bikes around town!