According to Apex MG Analytics, Manning's plug was worth about $1.6 million to Budweiser.  

This isn't the first time Peyton has tossed out a plug for Budweiser, or for some of their other products like Bud Light. However, his mentions may still be for monetary gain. According to Market Watch, Manning has an ownership stake in two Louisiana Anheuser-Busch distributors. So at the end of the day, it's still all about the money.
 

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