Cheerleaders M.I.A. From Super Bowl
Okay, they’re not missing…there just won’t be any there. Did you know that Sunday’s Super Bowl XLV between the Green Bay Packers and the Pittsburgh Steelers will be the first Super Bowl since Super Bowl II without any cheerleaders?
According to the story from USA Today,
“One of the league's major marketing tools – the sideline sex appeal of women wearing revealing outfits and performing enticing dance routines – will be on hiatus Sunday in Super Bowl XLV.”
There are 6 teams in the National Football League to do not have cheerleaders. The Packers and the Steelers are two of those six NFL teams.
Apparently the Packers quit employing cheerleaders back in 1988 after market research showed that people didn’t care about them. I can't blame them for that, I think the sizzle would be gone from girls dressed in parkas shimmying on the frozen tundra of Lambeau Field. The Packers did, however, bring cheerleaders with them to Super Bowls XXXI and XXXII, but they were “borrowed” from the University of Wisconsin-Green Bay and St. Norbert College. Those girls all had to pay their own way.
The Steelers dissolved their cheerleading crew, the Steelerettes, in 1970.
FYI. the other four NFL teams without cheerleaders: the Giants, Bears, Browns and Lions.
If you're suddenly bummed about not having the sideline "eye candy" to look forward to, don't worry. I'm sure there will be plenty of cheerleaders in plenty of beer commercials and there is always the cleavage-ridden GoDaddy commercials for you. And I guarantee that Jerry Jones (Owner of the Cowboys) will have his cheerleaders getting every possible bit of media attention they can this weekend.