Don't be surprised to see a smattering of pink if you watch any football games this month. Starting Sunday, players, coaches, referees, stadiums and broadcasters for the National Football League will be going 'pink' for breast cancer awareness.

It's part of a collaboration with the American Cancer Society that encourages women (especially those 40 and older) about the importance of having an annual mammogram.

  • Game balls with pink ribbon decals used for every down
  • Players wearing pink cleats, wristbands, gloves, chin straps, sideline caps, helmet decals, eye shield decals, captains' patches, sideline towels and quarterback towels
  • Pink coins used for the coin toss
  • Pink sideline caps for coaches and sideline personnel and pink ribbon pins for coaches and team executives
  • Officials wearing caps with pink ribbons, pink wristbands and pins and using pink whistles
  • On-field pink ribbon stencils and A Crucial Catch wall banners
  • Pink goal-post padding in end zones
  • A Crucial Catch pink glow necklaces for all fans attending the Bears-Giants game on Oct. 3

All apparel worn at games by players and coaches, along with special game balls and pink coins will be auctioned off at NFL Auction (, with proceeds benefiting the American Cancer Society and team charities. This is an issue that has directly touched the lives of so many in the NFL family, and we are committed to helping make a difference in breast cancer prevention.

This has become a pretty neat tradition in the NFL. Normally the league is very strict about what players can wear during games even so far as what color cleats and chin-straps they can wear. So allowing the pink is a pretty big move for them.

And you have to admit, seeing a hulking 300 pound lineman putting his pink glove in the trenches is pretty entertaining.

I do think the Broncos get the short end of the stick on this one as the pink really clashes with the orange and blue.

Did I just say that?!

It's all-pink, all-month in the NFL for Cancer awareness, and I love it.