Wyoming Casino Eyes Colorado Business
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The Colorado market is a major one and this has seen countless businesses spring up to serve it. From food to nightlife, Colorado residents have no shortage of options. However, one of the newest entertainment centres springing up is in the gambling space. What’s more, it isn’t even based on Colorado.
As per recent reports, the Horse Palace Swan Ranch has opened its doors in Wyoming. But even more notable is its strategy to attract a Colorado-based crowd in what could be one of the boldest moves we’ve seen yet. But will these efforts succeed?
An Appetite For Gambling
This development is coming at an interesting time as land-based gambling and online gambling are fighting for dominance among consumers. Current numbers show that around the world, Colorado included, there is a healthy appetite for online gambling for a myriad of reasons. First, we have to consider the level of privacy players can get.
Using traditional land-based gambling or online gambling, players have to submit their ID, use their bank cards, and other such sensitive information. However, there is a crop of online casinos that allow them to bypass this requirement. These casinos typically use digital assets like cryptocurrency to place wagers instead of fiat currency and players only need to connect their wallets to get started. So, in that sense, they don’t need to set up accounts on the site to have their needs met. As Alexander Reed writes, 99Bitcoins no account casinos have become very popular among players for this reason.
Another reason why online gambling is popular is convenience. By opting for one of these establishments, you can play your favorite casino games whenever and wherever. With these in mind, it comes as no surprise that they are so popular. But even with online options being popular, many in Colorado are still going to land-based casinos to spend their money, and the Horse Palace Swan Ranch is angling for a piece of this market.
The Horse Palace Swan Ranch
From all indications, the Horse Palace Swan Ranch developers want Colorado residents’ business. The establishment is located less than an hour from Fort Collins, just at the border. This means that those not willing to make the trek to Black Hawk and Central City will have an alternative. And what does this ambitious project offer?
Besides the slots, poker, and other games you’d expect from a standard casino, it also comes with dining options that are inspired by the local scene. Then there is the live entertainment that looks to make the Ranch appeal to families, many of whom will also appreciate its relatively convenient location. If the casino on its own doesn’t draw people in, perhaps the outdoor activities in Wyoming will.
The state is famous for locations like Yellowstone National Park, Grand Teton National Park, Devils Tower National Monument, and others. With that in mind, the casino can market the idea of a weekend getaway to a casino resort and a chance to see the great outdoors.
The casino also offers horse betting, which is one of its core features. For locals, horse betting is a bit of a novelty, and this might be what the Ranch needs to stand out from the competition. Another trick up its sleeve is the affordability that it might decide to tap into. Wyoming has a notably lower tax rate than Colorado, which means that the casino can offer better deals on gambling, food, and entertainment. Those who already frequent other casinos might decide to give it a try based on the price, especially those with families.
Now, it has to strike the balance between being more affordable than the other casinos in the area and actually turning a profit. It will be going up against big casinos in areas famous for gambling but might just be able to come out on top.
Of course, Colorado and Wyoming residents will be the ones to benefit the most from this. They now have an alternative casino to gamble on, along with good deals, and a chance to experience the outdoors. Whether they choose the Horse Palace Swan Ranch or one of the other casinos, more choice is always a bonus.
Conclusion
The Horse Palace Swan Ranch is entering the market under very interesting circumstances. On the one hand, online gambling is more popular than ever before and some stats suggest it might outearn land-based competitors moving forward. At the same time, consumers are still interested in physical locations, and its choice of Wyoming as a base might just help it conquer the Colorado market. Through a combination of deals, novelty, access to the great outdoors, and an emphasis on family, it might give even the more established places a run for their money and corner the market.
If you or anyone you know has a gambling problem, call 1-800-GAMBLER.