It's the season of love here in Northern Colorado, and no city knows how to celebrate quite like Loveland.

The 2026 Sweetheart Festival is taking place on Saturday, February 14th...that's right.

Valentine's Day falling on the weekend means that this might be one of the most memorable festivals yet.

Everything You Need to Know Before the Sweetheart Festival in Loveland

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Loveland Sweetheart Festival Ice Sculpting & Fire Shows

• Location: Foundry Plaza (Main hub)

• Live ice sculpting along 4th Street throughout the day

• Fire & Ice Exhibit

  • Torch Mouth fire heart sculpture

  • Live ice carving and carving graffiti wall

Group Wedding & Sweetheart Ball in Loveland

Group Wedding & Vow Renewal Ceremony

• Time: 3:00 PM at Pulliam Community Building

• Cost: $160 per couple

This cost includes music, keepsake photos, LOVE sculpture lock, gift bags, and wedding cupcakes.

Interested in getting tickets? Check out the official EventBrite page here.

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Sweetheart Ball (1940s-themed dance)

• Location: Pulliam Community Building
• Time: 7:00 to 11:00 PM

You can find more information for this ticketed event here.

Little Miss Valentine & Little Mr. Cupid Contest

Costume contest for children ages 0-4 years.

• Location: Rialton Theater
• Time: 11:00 AM
• Entry Fee: $10 per child, free for spectators

The winners of this contest will receive Loveland-themed prize packs as well as community recognition, according to Visit Loveland.

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Sweetheart Festival Ice Cream & Cocktail Pairing

• Location: 201 East 4th Street

There are one-hour pairing time slots:

• 6:00 PM to 7:00 PM
• 7:15 PM to 8:15 PM
• 8:30 PM to 9:30 PM

You can find ticket information for this event here.

Valentine Flea Market at Venue at 319

• Indoor artisan market featuring:

• Open throughout festival day

Sweetheart Stroll Venue Crawl in Downtown Loveland

You can pick up your Sweetheart Stroll Passport at the Visit Loveland booth, and then once you return your passport, you'll receive a free commemorative Love Lock.

To complete the passport, visitors have to check out 5 out of the 12 participating venues and get the stamps.

Sweetheart Classic 4-Mile Race

• Start Location: 4th & Railroad Streets, Downtown Loveland

• Time: 9:30 AM

Rialto Theater Ticketed Shows for Sweetheart Festival In Loveland

• The Princess Bride Movie Screening:

  • Time: 3:00 PM

  • Tickets: $14

• Love & Laughter LIVE! Comedy Show:

  • Time: 7:30 PM

  • Tickets: $20

Tickets are available to purchase at the Rialto Box Office or through their website here.

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Downtown Loveland Parking & Accessibility for Loveland's Sweetheart Festival

City officials recommend for anyone looking to attend the event in the evening to consider taking a rideshare like Uber or Lyft.

• On-street parking (2-hour limit, free after 6 PM)

• Downtown parking garage: 2nd & Lincoln streets, free all-day

For more parking information or to see the map, go to the official City of Loveland Parking Page.