Chipotle to Open Burger Chain

On Wednesday, Denver-based Chipotle Mexican Grill said they have applied for a trademark for "Better Burger" as part of their initiative to open a burger restaurant chain.

Thinkstock

Chris Arnold, a Chipotle spokesman, noted the "Chipotle model could be applied to a wide variety of foods." Chipotle has diversified their Mexican restaurant model by opening ShopHouse, a Southeast Asian food chain and Pizzeria Locale, which specializes in wood-fired pizza.The expansion announcements come as Chipotle had its worst quarterly performance following the E.Coli outbreak and other health safety problems.

Related: The 10 Best Burgers in Fort Collins

With all the burger chains, gourmet or otherwise, one has to ask if the burger market has become too saturated.

Source: USA TODAY