It has not been Chipotle's year, but hey, who are we to judge? We're merely passengers on this good-PR damage-control ride and we're enjoying every moment of it with guac on the side

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As Thrillist reports, 'handing out tons of free food is a huge part of Chipotle's ongoing comeback campaign.' Now, if you play along with the matching game via Chipotle: A Love Story, you could find some free foil-wrapped goodness in your hand.

It's also a good way for them to promote their use of natural ingredients.

I just tried the matching game and royally sucked, but they still offered me a BOGO coupon anyway, so I guess I just have to trick a friend into buying an entree at Chipotle and then I can get my free burrito.