Women make up a very small part of the world's beer market (17% in Britain, 25% here in the states). Some say women just don't like beer, others say that 40 years of very male-targeted advertising is to blame. (Can you think of a beer commercial that doesn't have bikini-clad women, or guys trying to get away from their crazy girlfriends for a drink with the guys?)
Molson Coors is apparently trying to change all that with their new line of beer aimed at women. Say hello to 'Animée,' beer made for women.