Do you opt for the healthier white meat of chicken breasts or do you indulge in the fattier, richer, juicier, dark meat chicken? A new trend indicates that many are still opting for the healthier white meat when it comes to chicken, but sales are indicating more consumers are buying the dark meat.

Greeley-based Pilgrim’s Pride, for one, has gradually increased sales of dark meat while reporting decreasing sales of breasts.

“Dark meat is making a run to begin to try to catch up (to white),” said Bill Roenigk, vice president and market economist for the National Chicken Council.

Northern Colorado Business Report ]

Dark meat isn’t all bad for you

Take a look at the nutrition.

  • Most dark meats tend to contain more zinc, riboflavin, niacin, thiamin, vitamins B6 and B12, amino acids, iron than white meat.
  • Dark beef meat contains about 11 times more zinc than tuna, and about 3 times as much iron than raw spinach.
  • Chicken and Turkey dark meat contain vitamins A, K, B6, B12, niacin, folate, pantothenic acid, minerals as selenium, phosphorus and zinc.

[ ]