Anheuser-Busch is channeling their inner Willy Wonka and hoping you will look for the golden can.

The prize waiting for you is a pretty major one. Super Bowl tickets for life. Yes, for life. Purchase of only an 18-pack of 24 or 30 12 oz. cans of Bud Light is necessary to win. Hidden in those specially marked beer packages, between now and January 16th are 37,000 cans with limited-edition "Strike Gold" Super Bowl-themed packaging.

If you are one of those who gets a golden can, you then enter a contest to win Super Bowl tickets for the next 51 years.

Six people will win season tickets to an NFL team of their choice, while one grand prize winner will be at the next 51 Super Bowls.